Aimée Eichelberger
Founder & CEO

Having served in senior-level positions at several top marketing agencies from SF to Chicago, Aimée has dedicated her career to successfully developing and executing strategic PR programs for companies in a variety of industries.  From emerging growth tech start-ups to large consumer brands, she has helped clients achieve business success as a result of increased buzz and brand awareness. Prior to PR, Aimée worked as a television news reporter and anchor, and also spent time as a producer at CBS News in New York. LinkedIn Profile

What is one thing people would be surprised to know about you? I’ve lived in six states and three countries – partly due to my former life as a nomad journalist.

If I wasn’t in PR, I’d be… An author. I love to write, so would be thrilled to dedicate more time to it. I could also see myself moonlighting as a therapist – I am a good listener and never shy away from sharing my opinion.

Why do you love working with start-ups? There are so many reasons – but mainly it’s because no two days are the same and as a partner to high-growth companies, we have the chance to collaborate with innovators and truly impact the business. I’m learning something new every day!

Allie Rosen
Media Strategy Director

Allie is a mission-driven communicator with nearly 15 years of experience in public relations, strategic planning, crisis communications and management, marketing, and social media. Throughout her career, she has worked with numerous high-profile brands, organizations, celebrities, and public figures across a wide range of industries. Allie’s deep understanding of the media has secured earned coverage at the national, regional, and local levels has generated tens of millions of dollars-worth of ad value and billions of consumer impressions, driving brand awareness, business growth, and increased engagement for clients.
LinkedIn Profile

What is one thing people would be surprised to know about you? I was an equestrian from a young age and dreamed of being a champion show jumper.

If I wasn’t in PR, I’d be…. A professional organizer or travel experience curator. I love cleaning out closets, organizing drawers, and labeling bins to simplify life and make it look good in the process. Similarly, I meticulously research before I travel so that our trips are well-planned and don't waste time, but give us room to be spontaneous each day, too. Ask me for my London or Scotland itinerary if you're going to the UK!

Why do you love working with startups? Startups have so much potential to impact the world, and I love being able to help tell their stories to the media and the general public. I'm inspired by their innovation, creativity, drive, and motivation to help people and improve lives!

Jasmine Arreaga
Media Strategist

Jasmine is a seasoned PR professional, with a focus on accelerating awareness for brands via social media platforms. She excels in coordination, outreach and social media management, and has a proven track record of creating valuable and meaningful coverage for a wide range of industries.
LinkedIn Profile

What is one thing people would be surprised to know about you… In my junior year of college, I traveled to Italy alone to make a mini documentary!

If I wasn’t in PR, I’d be… Working in the film industry making documentaries about animals, human rights, and Latinx studies!

Why do you love working with start-ups? There are so many unique ideas out there and watching individuals bringing them to life is amazing! It is so rewarding to be part of their growth as a business.

Marina Ruiz
Media Strategist

Marina is a results-oriented media relations strategist. She has a vision for high-return media opportunities with notable coverage in large and niche outlets - from major national, hyper-local, and trade press.
LinkedIn Profile

What is one thing people would be surprised to know about you? After graduating from Penn State, I moved to Spain for a year to teach English to children in low-income barrios.

If I wasn’t in PR, I’d be… Opening up my own little vegan cafe and smoothie shop. When I’m not working, you can find me in the kitchen trying or creating new and fun recipes (mostly vegan).

Why do you love working with startups? I love working with start-ups because this is often where you find the most passionate people with a spark and a love to build their business from the ground up. It’s inspiring to see and exciting to work with!

Diana Melstrad
Account Executive

Diana has a background in communications and public relations – with a focus on serving technology companies. She is committed to helping clients gain visibility by delivering market insights through ongoing research, as well as supporting the management and execution of media interviews and maintaining media databases.
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What is one thing people would be surprised to know about you? I am currently a Juris Doctor Candidate at Loyola University Chicago. Law school has always been my dream!

If I wasn’t in PR, I’d be…. A food blogger. Or maybe, even a small-time chef. I love everything around the culture of food, from cooking it to eating it. It brings me tons of joy!

Why do you love working with startups? Startups create a unique, creative, and inspiring environment. It is exciting to watch a company grow from the ground-up and I love being a part of that process.

Grace Rigas
Assistant Account Executive

Grace is set to graduate from Loyola University Chicago in May 2023 with a degree in Advertising & Public Relations. She plays a vital, supportive role to clients and the SPR team, conducting research to help with the development of stories, along with media outreach to drive visibility for growing companies. She has a keen attention to detail and is an expert collaborator.   
LinkedIn Profile

What is one thing people would be surprised to know about you? I am obsessed with True Crime and watch courtroom TV in my spare time. When there is an ongoing trial in the news, I listen to it as if it is background music, I'd equate it to my version of elevator music.

If I wasn’t in PR, I’d be… A nanny! I love kids and I always get a kick out of the witty things they say.

Why do you love working with start-ups? As a partner to startups, it's exciting to be involved in each step of a company's growth and momentum as they build awarness and scale.  It's thrilling to be a part of their journey, including celebrating each win along the way!