Superior Public Relations delivers a full suite of services to help businesses develop their stories and effectively communicate them to the marketplace.


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DEVELOPMENT OF STRATEGIC
COMMUNICATIONS PLANS

Every PR program begins with a strong, strategic plan that maps back to business goals. We also provide counsel on how to effectively go-to-market and ensure a successful launch.

 
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MESSAGING
WORKSHOP

Half-day session to develop and hone corporate messaging, participation with key company stakeholders and vetting of messaging with industry influencers.

 


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MEDIA
RELATIONS

Aggressive outreach to key business, vertical and tech press and bloggers - end-to-end offering from development of strategic campaigns, to writing of press materials, securing and management of media interviews and follow up to ensure coverage.
 

 
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EXECUTIVE
MEDIA TRAINING

Half-day session that includes education on media landscape, interviews tips and Q&A to put skills to use and hone interview style. 

 


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ANALYST/INFLUENCER
RELATIONS

Management of industry analyst program, including outreach to secure ongoing dialogue with key influencers.

 

 
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CONTENT
DEVELOPMENT

Development of everything from press and analyst pitches, press releases, website content, blog posts and bylined articles.    


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THOUGHT
LEADERSHIP

Placement of contributed articles in key business and vertical publications.

 
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SOCIAL MEDIA
ENGAGEMENT

Management of social media channels and help with creating content to ensure ongoing engagement and alignment with marketing plans.